Astara Product Day & FleetXperience

On September 10 and 11, 2025, Lettenpark in Rümlang transformed into the vibrant hub of Astara mobility: over two consecutive days, the Astara Product Day for employees and the Astara FleetXperience for the Swiss fleet industry took place – both centered around innovation, inspiration, and personal exchange.

During the Astara Product Day, our employees had the opportunity to experience and test 17 new models from the Astara brand portfolio up close – including highlights such as the Alfa Romeo Junior Veloce, Abarth 600e, Hyundai IONIQ 9, KGM Actyon, and Maxus eDeliver7 4x4. Exciting product presentations and an inspiring update on internal communication provided valuable insights and strengthened team spirit.

The following day was dedicated to the Astara FleetXperience 2025: around 60 fleet managers from various companies took the opportunity to learn about the latest developments in Astara Fleet & B2B Services, test new vehicle models, and exchange ideas with our experts and industry peers.

Both events were rounded off with delicious catering by ONDA, creating a relaxed atmosphere and great conversations. Two days that impressively showcased what Astara stands for: passion for mobility, openness to new ideas, and genuine connections.